Eshin Direct

For those of you who frequent the CBD area in Singapore, you’ll be treated to an amazing new ad campaign that was launched earlier this week and launched extensively on the litter bins of Singapore. Miss Tan, a bonafide lender, has employed a marketing genius to take care of her campaign.

Firstly, her messaging leverages on a key consumer insight: we all want quick cash. She also addresses our biggest fear: that quick cash is too good to be true. She reassures us that the loan is legal since you might have some niggling doubts with the generic surname and mobile telephone number.

(My only critique here on this excellent campaign is that maybe she should have added Bahasa to make her message appeal to a wider audience.)

Miss Tan is no fool, she knows that frequency is also a key to delivering a good message. That’s why she’s developed several iterations of her ad (in some case, even promising 24 hour loan approval):

And lastly, placement is key. She dumped these outside of an insurance company called Aviva. Nothing like getting your product or service message out in the right places.

Tags: criminal, humour, Marketing Rants