Eshin Direct

British Olympics

Yeah, I hate to upset the folks back at home in the UK, but the UK needs a lot of work if it hopes to look remotely like an Olympic event. It shouldn’t be too hard since Britain is already a “developed” nation in the West. But watching the Closing Ceremony of the Olympics in Beijing, which featured a British “preview” of sorts, one watches it with a little concern for 2012.

I won’t go into the horrendous London 2012 Olympic logo that looks like something my 7-year old niece put it together in a sudden fit of hip hop coolness. But one wonders why the best British icons that the UK can put together are a transforming London bus, a lollipop lady, and a host of hi-tech grey umbrellas. Oh and some dancers doing something.

Leona Lewis performed something noisy with Jimmy Page, whose opening riff offered some hope amongst the dreariness that was the opening, yet failed to deliver anything remotely inspirational. In fact, it was all rather cringe worthy and one wonders if Leona Lewis will even be invited to the 2012 Olympics at all given the fickleness of pop. Leona who?

Yeah, David Beckham was…

(oh gawd, the Singapore Government couldn’t resist sticking in a “we the people of Singapore” TVC in between the Olympic proceedings – just in case you weren’t patriotic enough)

… what was I saying. Beckham was… insipid? tepid? Isn’t he playing for the US now?

Yeah, I think that the UK has to pull something out of the hat that is a little better than what we saw. What happened to the heritage of the UK? It isn’t frigging red buses, or lollipop ladies. The music, the culture, the spirit? Cool Britannia it ain’t. It was embarrassing. Nuff said.