Eshin Direct

They’ve got a funny mindset down at the Dublin Jack, one of Hong Kong’s more well-known pubs. Aside from the kitschy Irish decor they’ve got going on and being Irish, it’s not a bad place to be going for a themed “pub” atmosphere even if you’re more partial to an English pub.

Why have they got a funny mindset? Well, firstly they have this strange non-smoking policy in place in the whole of the pub. Patrons apparent support the move but I think it makes the place look like one of these faggoty wine bars that decent, colourful pubs seem to turn into. It just ain’t a pub anymore without smoke. I disapproved when I quit for six months, and I disapprove now.

The second reason? Probably the reason why I’m posting at all about the first, is that when you Dial-a-Dinner it, and you spend over HK$200 on food, you get two free cans of Kilkenny or Guiness. My bad was to order HK$193 worth of food (a sizeable amount for a lunch time order), and not qualify. Bumping it up to HK$203 with a Coke for HK$10 didn’t cut it since it had to be over HK$200 on food item orders. Evidently, I could reconfigure my order to include larger costing food items that would have just taken me over the limit, or, as I suspect that they wanted, to order another food item.

Actually, I went with my original order and screwed finding a way to make up HK$200 with HK$7. Damned if they were going to “earn” another HK$7 off from me. It’s a small thing, and I’m in the wrong since I’m not making it up to HK$200 as is clearly stated. But HK$193 is quite a sizeable order for a lunch time order, and I doubt all hell would have broken loose if they’d just added the two free beers. In fact, I probably would have remembered that in the future rather than the fact that I was only HK$7 away from the two beers. Congratulations Dublin Jack, you Irish dog, you’ve saved a whopping HK$10 from me, but probably lost my custom for another year or so before I start craving your food again. By last year’s estimates, that was quite a sizeable amount.

Tags: Marketing Rants