I Can Fly…only Softer
Hmm…just saw another Cathay Pacific TVC. Could it be that they toned down that jazzed-up cacophony of a song “I Can Fly”? One can only wonder. It’s still ingratiating but at least it isn’t loaded up with the pretention that it’s a decent brand anthem that can be morphed into various different genres. That would just make it too much like McDonald’s although it’s arguable whether that tune actually can be morphed too. Oh the boys at the studio must be itching to do a hip-hop remix of the song.
Incidentally, I’ll have to watch myself when I take a Cathay flight. It would seem that the brainless organism that is Google has decided to top list my site for searches like “Cathay Pacific TVC” and their tantalising yet unsubstantiated tagline of “Now You’re Really Flying”.
Of course, there are other reasons why I should avoid CX flight attendants but let’s not get into that.
