April 28, 2004 I hate Ikea
I also hate Ikea. They are like the Sony of the furniture world. Their crap, while it looks great for the first two years, starts to fall apart after that. What amazes me is that both companies are held as case studies at universities and give business writers jobs writing about them in esteemed titles like Time and Newsweek et al. Do you people not get it? It’s about selling crap that looks nice but doesn’t have a lifespan of more than two years. The business insight? They’ve made durables into consumables.
- 7 comments
- Posted under Diary
Permalink #
Eshin
said
I’m sure you have plenty of business acumen Ooo with one o. (your time in HK with me should have introduced you to the concept of sarcasm).
Of course I realise what their business model is. Read the post, people. I just don’t think people should be going ooo-ah over it. Durables into consumables people.
Permalink #
Ooo
said
hhehe..I agree with Kipper.. she is right about it..its more of a business acumen which I seriously think that you run lack of
eheh just kidding… in fact, they are smart to make it in that way and it has proven that people love crap 
Permalink #
kipper
said
Sounds like a perfect business model to me: Manufacture crap, sell it cheap (or not, in the case of Sony) and make sure it breaks in a few years so that people come back to buy a replacement. Where’s the sense in selling a product like a bookshelf if it’s going to last forever? The customer will never come back to buy another one! Of course, you could do what proper companies do and build quality products, build up customer loyalty, and have them come back to buy other products from your range. But when you have the advertising power of Ikea and, in particular, Sony, who cares? For every one person I know who buys quality stuff, I know ten others who buy almost soley based on brand-name. [/rant]
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Yan
said
Actually the idea of it falls apart after two years is part of their business model. It’s CHEAP and it’s for all these young up and coming yuppies who would if the economy was right, start moving up thieir income and within two years they would want to buy all new furniture. So it breaks and you don’t feel guilty throwing it all out.
Just a thought.
Yan
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Ivy
said
http://www.FuckIKEA.com
Please sign my guestbook and voice you opinion on IKEA!
I thought that some of you might be interested in my new website.
Ivy,
creator of http://www.fuckikea.com
Permalink #
Eshin
said
Interesting site on Ikea. Not quite sure what it’s all about. Keep fighting the crusade!
Permalink # I Still Hate Ikea » Eshin Direct » Archive said
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