Eshin Direct

I had my first presentation to a client yesterday where I had to personally present to the client. Well, it wasn’t technically the first since I had presented to clients in Amsterdam but it was my first in Hong Kong where I actually presented.

Anyway, it went alright although I guess I could have been better prepared. It was partly on account of my part being reworked not less than an hour before the presentation. But the Creative Director helped to bring to life (or clarify!) some of the points that I was making. They seemed to like the strategy (and they loved the creative!) but they were concerned the target market was off for China. That wasn’t too good since that was my area and it was the most important part of what they wanted from the pitch. But I still stand by my strategy as that was spot on and still applies to the target audience they felt they wanted.

Well, we wait and see. We’ll find out this week.

Thanks to Carman and Hilary who were very supportive yesterday!